Maker Minis

Background

Bernat Maker is a beginner-friendly tube yarn where beginners can visibly see stitches and avoid yarn splits.  Maker Minis is an addition to the Maker line–a version sold in a rainbow multi-pack of small balls with a focus on small projects. The target audience for this product is crochet beginners who have learned enough basics to move past basic rectangles to the next step: colourful toys with creative designs.

We chose simple vector graphics for this launch to complement the delightful rainbow of colours and cute toys.  We also created videos highlighting the versatility of having many colour options and the potential of the entire pack.