I transform complexity into thoughtful experiences.

Lululemon Industry Challenge—Improving discoverability and personalization for new movement users.

Pleihouse—Design system for a playful furniture e‑commerce brand.

Dispatcher—Supporting 911 operators in routing emergency patients using an AI-powered system.

Simply Me—Storytelling-based product launch campaign championing versatility and personalization.

Miscellaneous Work—Various digital campaigns.